7th Class(Thu. 10.4) - Summary and Comment after class about "Interactivity(the characteristic of new media)"

* Today's summary *

We learned about 'Interactivity' which is one of the characteristics of new media.
In the concrete, We learned these things : How the interactivity works, Differences between the interacitvity and the feedback, what the interacivity is for and the problems of interactivity.

* Today's my comment *

1. How does the interactivity work?
Interactivity is not a one-sided flow but what takes and gives. That is, it is an interaction between me and the medium.
I think the media like book, newspaper or poem can not interact. They just give us some information but We can't give anything to them.

2. Differences between the interactivity and the feedback
We call feedback a series of work cycle. Interacvity is the continuous relationship with the two main subjects.

3. what is the interactivity for?
For example, Companies categorize the customers who register their webpage for advertising to each other.
I have to give a good interactivity if i want to get the exact information.

4. The problems of the interactivity
Today, we have 3 problems of the interactivity.

• Interpretation : Professor said that fragmented sentence's meaning could be different from the whole text. And I think the meaning can be mistranslated because of the cultural differences.
• Definition : Definition of the word can be different because of generation, sex, culture etc.
• Problems for Producers : Producers are worry because they don't know the habit of the users.

Interactivity is the concept which is hard to understand. I believe We have to consider interactivity between me and the media or between me and the another person across the media.