We talked about opinions of Mcluhan and Williams, especially the difference between Mcluhan's opinion and Williams's last week. This week, we had a try to map Mcluhan and Williams. Besides, we discussed the many virtues of Saint Mcluhan.
* This weekly my comment *
1. Mapping Marshall Mcluhan and Williams
Mcluhan had an opinion like these as to a narrative of redemption.
Primitive Oral Culture - Literate Culture - Mechanical Printing - Electric Media
Mechanical printing was new technology in those days. Because of this printing, popularized culture started to emerge. Ahead of this, literate culture can be used and enjoyed by only the intellectuals. But, a content was passed by many people because many people must use and enjoy. In this process, a content was transformed. For example of drawing, a painting is painted by a drawer, passed to draftsman, carbor and printer. Thus, ancestors disliked and disrespected the mechanical method.
I think mechanical development is good to people but I'm against blind support about mechanical development.
2. The many virtues of Saint Mcluhan
We moved on to a discussion of three core theses that emerge from former ideas.
- the extension thesis
- the environmental thesis
- the anti-content thesis
Mcluhan thought that these processes were going gradually. He said that "The medium is the message". In those days, a content was more important than a medium. People thought that newspaper existed for only transmitting contents. But People started to know that contents is harmed because of medium itself and thought that we should fit our contents into medium to transmit efficiently.
These days, environment around us is being changed everyday because of technology growth. Thus, the relationship between system and us, people and people is becoming new. In the new internet environment, I think words is being changed because of messenger and text messages etc.
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